This course introduces the fundamentals of Facebook marketing and how to use the platform to gain visibility, traffic, and engagement. It is designed to give beginners a clear understanding of how Facebook works as a marketing channel without overwhelming technical detail.

You will learn the difference between free and paid Facebook traffic, how to get noticed organically, and how advertising fits into a broader marketing strategy. The course also highlights common misconceptions and potential pitfalls so you can approach Facebook marketing with confidence.

By the end of this course, you will have a solid foundation in Facebook marketing and understand how to take your next steps, whether that means organic growth, advertising, or combining both effectively.