This course shows you how to use TikTok as a serious marketing channel for visibility, traffic, and business growth. Instead of treating TikTok as a trend or entertainment platform, you will learn how it works, why it matters, and how businesses are using it effectively.

You will go step by step through setting up TikTok, creating content, using hashtags, applying marketing strategies, running ads, and understanding analytics. The focus is on practical use and clarity rather than viral tricks or gimmicks.

By the end of this course, you will have a solid understanding of how to use TikTok strategically, create content with purpose, measure performance, and apply best practices to grow an audience or support your business goals.